VSCO, the company behind popular apps VSCO Cam, DSCO, and VSCO film for Lightroom, today annoncé That it now HAS 30 million monthly active users across ict platform. This is the first time That VSCO HAS Revealed statistics of this sort, and the company says icts number of accounts-have grown 802 percent year over year. Images published to the platform are up 952 percent, and 5 trillion pictures are viewed (or "Consumed," in VSCO parlance) EACH month. That VSCO says 80 percent of ict is international userbase, and That it's seen "explosive growth" in China in the past year.
Still, 30 million active users Does not compare too favorably to the 400 million Instagram, the app MOST Often Compared To VSCO, Reported back in September of last year, a goal it's still significant number. In an interview with The Verge CEO Joel Flory rating que le company is "growing and here to stay."
"Growing and here to stay."
Related to That, VSCO hAS aussi brought` was new COO, Bryan Mason, formerly of Adobe's Creative Cloud team. Mason Worked on the business side of DC and managed the launch of the product. Prior to Mason Bringing on board, Flory Was acting as CEO and COO Both.
With photo sharing apps shutting down Seemingly every other day, VSCO's single Ability to grow and retain users is fairly. Recently, it's been Focused on breaking out of ict core feature of image editing and added more community-based tools to icts flagship VSCO Cam app, and Introduced DSCO, a stand-alone app GIF Creation, A FEW months ago. Flory says That 2016 will bring more initiatives around "create, discover, and connect" which is the company's mantra going forward. What exactly means clustering That Will Remain to be seen.